Financially
Sound
Marketing
My outlook, professionally
Marketing tends to get a bad rap. There is a consistent thought that bigger budgets are always the solution, which makes marketing look like a cost center.
It doesn’t need to be this way.
With a little testing, financial acumen, and analytical rigor, marketing can be a financially responsible lever for growth.
About Me
I’ve spent 11 years in sales & marketing. The last 8 of which I’ve been running growth programs at Google.
Half of my time was leading a marketing program to acquire paying subscribers for Google services.
The other half of my time focused on partnering with high-growth clients to drive profitable media investment.
I live at the intersection of marketing, data science, and finance to ensure every dollar is accounted for and makes sense for the business.
Trey Hartema
Marketing + Finance + Data Science
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